Social Media During COVID-19: Establish a Human Connection

Updated: Apr 20

With industries of all types being impacted by the COVID19 outbreak—social media & content marketing are now more important than ever, for marketing your brand.

But the last thing people need right now is more ads or promotional posts. What people need during the coronavirus pandemic, is human connection.

Social media & content should have already been the bridges that fill the gap between your brand and your audience. Now it’s time to up the ante.

Above all else, keep a human centric approach when developing your social & content strategies throughout the pandemic. Decrease your amount of promo posts and focus on building connections.

Support your audience who are stuck at home by distracting, entertaining, teaching or inspiring them with original content and user generated content campaigns.

Engage with them. Struggle with them.

At the end of the day, we’re all human and we’re all facing the same battle.

Spend this time further building your community and your brand will still be relevant when these times have passed and the economy has had some time to improve.

Maintain a strong authentic connection to your audience and your brand will be among the last ones standing in your niche, when this is all done and over.

HEY LOOK! Content & Social is a marketing agency. We make killer content & implement research based social media strategies for brands. Book a Discovery Call with us to kick your social media & content marketing up a few notches.


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